Cinemorphics suggests that "you" are similar in many ways to a fictitious character in a film or novel and can be re-written. This re-write creates an alternate reality which "you" can then inhabit as you begin to perform your new persona in the "real" world. This method resonates in interesting ways with the world of alternate reality gaming, which we will explore.
Here is a short video from an ARG group in Belfast.
More detailed information may be found here...
http://cinemorphics.blogspot.com/p/alternate-reality-gaming.html