The ego/persona, the character that you have become over the years, is really nothing more than a belief system, or B.S. as Robert Anton Wilson calls it. So messing with your B.S. is messing with your persona, your identity, which as religious wars have shown us, can have serious consequences. It also implies that the fluidity involved in engaging in a project like Cinemorphic alteration of "you" can result in an openness, wide-eyed disbelief and hair-on-end wonderment at the nature of things which engages life in a way that allows one to break out of the prison of B.S.
Belief systems are constructions...just like egos. They are tools to be used to maneuver through life and should not be confused with reality itself. Nietzsche wrote that belief systems are like windows and that one should "look out of this window, now out of that" but never get stuck looking out of only one. This is what the Cinemorphic malleability of ego/persona construction can accomplish.
